Our Founder

Donna Orender is a powerhouse executive whose innovative leadership shaped some of the most recognizable brands in the sports industry. Orender is the former president of the WNBA, PGA TOUR Senior Executive, and current CEO of Orender Unlimited. She is a nationally-recognized business leader, innovative thinker, keynote speaker, entrepreneur and author. Passionate about making a difference and drawing on her extensive experience in sports, entertainment, media businesses, as well as her career as a professional basketball player and hall of fame athlete, Donna founded Generation W.

Generation W began with one woman and one idea: Donna’s belief that when people, especially women, come together, magic happens. Generation W launched as a one day event in April 2012 as a venue to bring women together and build thought leadership, confidence and engagement around the currency of great ideas. 

Today, Generation W is an ever growing and enthusiastic community, a national non-profit, that embraces the guiding tenets of education, inspiration, and connection and the power of women’s leadership. We are action-oriented and motivated to make a difference in the world. Generation W includes four key components: Generation W, Generation WOW, Generation WORKS, and the best-selling book, WOWsdom: The girls guide to the positive and the possible.

W’s programs are nationally recognized and continue to propel change. Our events, books, and curriculums work together to create awareness and understanding of the relevant issues of our time and the action steps available to affect change. We invite anyone who will to join in the process of improving family, work, community, and beyond.