Donna Orender is a powerhouse executive whose innovative leadership shaped some of the most recognizable brands in the sports industry. Orender is the former president of the WNBA, PGA TOUR Senior Executive, and current CEO of Orender Unlimited. She is a nationally-recognized business leader, innovative thinker, keynote speaker, entrepreneur and author. Passionate about making a difference and drawing on her extensive experience in sports, entertainment, media businesses, as well as her career as a professional basketball player and hall of fame athlete, Donna founded Generation W.
Generation W began with one woman and one idea: Donna’s belief that when people, especially women, come together, magic happens. Generation W launched as a one day event in April 2012 as a venue to bring women together and build thought leadership, confidence and engagement around the currency of great ideas.
Today, Generation W is an ever growing and enthusiastic community, a national non-profit, that embraces the guiding tenets of education, inspiration, and connection and the power of women’s leadership. We are action-oriented and motivated to make a difference in the world. Generation W includes four key components: Generation W, Generation WOW, Generation WORKS, and the best-selling book, WOWsdom: The girls guide to the positive and the possible.
W’s programs are nationally recognized and continue to propel change. Our events, books, and curriculums work together to create awareness and understanding of the relevant issues of our time and the action steps available to affect change. We invite anyone who will to join in the process of improving family, work, community, and beyond.
Generation W elevates the human spirit by advancing women & girls - inspiring action, connection, and community.
We believe:
• In the Positive & the Possible
• Every voice has value
• The ability to connect is a Superpower
• When you LIVE & LEARN together, you can LEAD together
• Elevating women elevates us ALL
A culture where ALL women and girls are valued, and equity is prized. The catalyst for change is broad collaboration and cultural transformation that collectively inspire a kinder, more inclusive and equitable world.
  | Founder & Chief Executive OfficerExcelling in executive leadership positions in the challenging business of sports, Donna Orender is a game-changer. She excels in focused visionary input, keen pragmatic analysis and a unique ability to lead people in new directions. Her influence in the business world has been garnered through her ability to consistently deliver results, her fearless resolve to think outside the box and her desire to champion great ideas and great people. |
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Chief Get It Done OfficerAs the Chief “Get It Done” Officer, Kasia personifies the unlimited possibilities of what’s next. An attendee of Generation W 2012, Kasia was inspired to follow her heart and desire to contribute her outstanding organizational, problem solving and get it done skills to grow the mission and goals of Generation W. With more than 20 years of experience and a passion for details, Kasia loves to learn, collaborate, and create. |
  | Manager of Marketing and CommunicationsAriel received her Bachelor’s degree in Communications and Multimedia Studies from Florida Atlantic University. Her passion for her community led her to pursue a Graduate degree in Nonprofit Management to impact the lives of others. Ariel is all about collaboration, teamwork and making a difference. She prides herself on being an advocate for change and creating more opportunities for women and girls like her. |
  | Senior Director of Video Production and Creative DevelopmentSherry Levin has empowered young female athletes to become the best version of themselves and achieve their highest goals during her 30 years of coaching basketball. Working in an academic setting has given her a keen perspective on how to build confident leaders of today and tomorrow. As a member of Generation W’s dynamic team, Sherry continues her ambition of shaping the next generation of self-assured young women. |
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Program Manager – Generation WOWAlex Covas is a ten-year veteran educator who finds immense joy in creating order out of chaos. Originally from Boston, MA, Alex moved to Jacksonville with Teach for America in 2013. She holds a Master’s Degree in Global Development, where she studied education as a poverty alleviation tool. She began her teaching career at Riverside High School (Go Generals!) and fell in love with the courage, potential, and strength of teenage girls. As a girl-mom, Alex understands the imperative of programs like Gen WOW and is thrilled to be a part of the change. |
  | Sr. Manager of Marketing and CommunicationsPetrina Parker is a Communications professional with more than 20 years of experience in the field. She began her career as a TV news producer after graduating from Florida A&M University in 2001. She chose a career in communications because she has always had a passion for writing and being creative. Parker also has a passion for coaching girls’ volleyball and coached her first team when she was only 18. Parker says she loves encouraging young women to work hard and overcome adversity. That is why she is excited to help promote the mission of Generation W. |
  | Business Development CoordinatorYasmin recently graduated from Trinity College Dublin with a Bachelor’s degree in Business and Spanish. Originally from Ireland, she has lived all over the world, including Jacksonville during middle and high school, and Salamanca, Spain, during college. Throughout her studies, she enjoyed exploring the positive impacts businesses can create, beyond solely economic gains. She is particularly skilled at creative problem-solving, strategizing, research, and relationship building. Her passion for creating equal opportunities for women & girls led her to Generation W. |
Excelling in executive leadership positions in the challenging business of sports, Donna Orender is a game-changer.
She excels in focused visionary input, keen pragmatic analysis and a unique ability to lead people in new directions. Her influence in the business world has been garnered through her ability to consistently deliver results, her fearless resolve to think outside the box and her desire to champion great ideas and great people.
As the Chief “Get It Done” Officer, Kasia personifies the unlimited possibilities of what’s next. An attendee of Generation W 2012, Kasia was inspired to follow her heart and desire to contribute her outstanding organizational, problem solving and get it done skills to grow the mission and goals of Generation W. With more than 20 years of experience and a passion for details, Kasia loves to learn, collaborate, and create.
Sherry Levin has empowered young female athletes to become the best version of themselves and achieve their highest goals during her 30 years of coaching basketball.
Working in an academic setting has given her a keen perspective on how to build confident leaders of today and tomorrow. As a member of Generation W’s dynamic team, Sherry continues her ambition of shaping the next generation of self-assured young women.
Ariel received her Bachelor’s degree in Communications and Multimedia Studies from Florida Atlantic University. Her passion for her community led her to pursue a Graduate degree in Nonprofit Management to impact the lives of others. Ariel is all about collaboration, teamwork and making a difference. She prides herself on being an advocate for change and creating more opportunities for women and girls like her.
Alex Covas is a ten-year veteran educator who finds immense joy in creating order out of chaos. Originally from Boston, MA, Alex moved to Jacksonville with Teach for America in 2013. She holds a Master’s Degree in Global Development, where she studied education as a poverty alleviation tool. She began her teaching career at Riverside High School (Go Generals!) and fell in love with the courage, potential, and strength of teenage girls. As a girl-mom, Alex understands the imperative of programs like Gen WOW and is thrilled to be a part of the change.
Petrina Parker is a Communications professional with more than 20 years of experience in the field. She began her career as a TV news producer after graduating from Florida A&M University in 2001. She chose a career in communications because she has always had a passion for writing and being creative.
Parker also has a passion for coaching girls’ volleyball and coached her first team when she was only 18. Parker says she loves encouraging young women to work hard and overcome adversity. That is why she is excited to help promote the mission of Generation W.
Yasmin recently graduated from Trinity College Dublin with a Bachelor’s degree in Business and Spanish. Originally from Ireland, she has lived all over the world, including Jacksonville during middle and high school, and Salamanca, Spain, during college.
Throughout her studies, she enjoyed exploring the positive impacts businesses can create, beyond solely economic gains. She is particularly skilled at creative problem-solving, strategizing, research, and relationship building. Her passion for creating equal opportunities for women & girls led her to Generation W.
Monday – Friday
9am – 6pm
2320 3rd Street South, Suite 5
Jacksonville Beach, FL 32250
