Marla Ginsburg spent 20 years behind the camera as one of the highest-ranking female television executives in Europe. Based in Paris, she produced some of the longest-running international co-productions in television history, (Highlander and La Femme Nikita), Ginsburg reinvented herself in 2009 as a fashion designer, taking center stage in front of the camera in the US, Europe and Canada.
Ginsburg returned to the US just in time for the 2007 writers strike followed by . the 2008 economic crisis and found herself unemployed and a lifetime of savings rapidly dwindling. “With time on my hands and a mortgage on my back, I decided that maybe I should figure out what else I could do with my life. At the time, the prospects of finding a job were about as likely as finding a natural blonde in Beverly Hills so, I decided to reinvent myself by combining my creativity and passion for clothes.”
Ginsburg’s entrepreneurial reinvention, which started in her garage and launched on TV retail 8 years ago, is now a global lifestyle brand with sales in excess of $40 Million. Over the years, her product line has expanded to include handbags, jewelry, pajamas, and outerwear, and in 2017, she launched a diffusion label called Wynne Ayers.
Ranked #2 on HSN, Ginsburg is one of the fastest-growing brands on channels in the UK, Canada, and Australia. This year, Ginsburg’s brands will be added to QVC in Italy and Japan. As a plus-size woman herself, Ginsburg has managed to bring style and practical elegance to women’s sizes XS-3X.
Global television audiences are responding not only responding to the quality and styling of her collection, but they also relate to her.
She is one of them.
Kay Koplovitz, founder of USA Networks and former Chairman of the Board of Liz Claiborne, and the author of “Bold Women, Big Ideas,” has always predicted that Ginsburg, whom she worked with in the television world, would be as successful in fashion as she was in TV. “Both businesses are about having the right product for the consumer in the marketplace at the right time,” she said. “Marla is very capable of focusing on the creative side but also has a good sense of how to market a brand.”
Apparently, Koplovitz’s predictions were correct. It’s been almost 8 years since Ginsburg first premiered her brand on HSN, and brand industry experts believe the business could easily reach $100 million over the next 3-5 years.
In the meantime, Ginsburg is happily globetrotting as she continues to expand her brand internationally and shares her story of reinvention to an ever-growing audience of fans and loyal customers of all ages.
