Donna Orender is a powerhouse executive whose innovative leadership shaped some of the most recognizable brands in the sports industry. Orender is the former president of the WNBA, PGA TOUR Senior Executive, and current CEO of Orender Unlimited. She is a nationally-recognized business leader, innovative thinker, keynote speaker, entrepreneur and author. Passionate about making a difference and drawing on her extensive experience in sports, entertainment, media businesses, as well as her career as a professional basketball player and hall of fame athlete, Donna founded Generation W.
Generation W began with one woman and one idea: Donna’s belief that when people, especially women, come together, magic happens. Generation W launched as a one day event in April 2012 as a venue to bring women together and build thought leadership, confidence and engagement around the currency of great ideas.
Today, Generation W is an ever growing and enthusiastic community, a national non-profit, that embraces the guiding tenets of education, inspiration, and connection and the power of women’s leadership. We are action-oriented and motivated to make a difference in the world. Generation W includes four key components: Generation W, Generation WOW, Generation WORKS, and the best-selling book, WOWsdom: The girls guide to the positive and the possible.
W’s programs are nationally recognized and continue to propel change. Our events, books, and curriculums work together to create awareness and understanding of the relevant issues of our time and the action steps available to affect change. We invite anyone who will to join in the process of improving family, work, community, and beyond.
Generation W elevates the human spirit by advancing women & girls - inspiring action, connection, and community.
We believe:
• In the Positive & the Possible
• Every voice has value
• The ability to connect is a Superpower
• When you LIVE & LEARN together, you can LEAD together
• Elevating women elevates us ALL
A culture where ALL women and girls are valued, and equity is prized. The catalyst for change is broad collaboration and cultural transformation that collectively inspire a kinder, more inclusive and equitable world.
  | Founder & Chief Executive OfficerExcelling in executive leadership positions in the challenging business of sports, Donna Orender is a game-changer. She excels in focused visionary input, keen pragmatic analysis and a unique ability to lead people in new directions. Her influence in the business world has been garnered through her ability to consistently deliver results, her fearless resolve to think outside the box and her desire to champion great ideas and great people. |
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Chief Get It Done OfficerAs the Chief “Get It Done” Officer, Kasia personifies the unlimited possibilities of what’s next. An attendee of Generation W 2012, Kasia was inspired to follow her heart and desire to contribute her outstanding organizational, problem solving and get it done skills to grow the mission and goals of Generation W. With more than 20 years of experience and a passion for details, Kasia loves to learn, collaborate, and create. |
  | Senior Director of Video Production and Creative DevelopmentSherry Levin has empowered young female athletes to become the best version of themselves and achieve their highest goals during her 30 years of coaching basketball. Working in an academic setting has given her a keen perspective on how to build confident leaders of today and tomorrow. As a member of Generation W’s dynamic team, Sherry continues her ambition of shaping the next generation of self-assured young women. |
  | Senior Program Manager – Generation WOWAlex Covas is a ten-year veteran educator who finds immense joy in creating order out of chaos. Originally from Boston, MA, Alex moved to Jacksonville with Teach for America in 2013. She holds a Master’s Degree in Global Development, where she studied education as a poverty alleviation tool. She began her teaching career at Riverside High School (Go Generals!) and fell in love with the courage, potential, and strength of teenage girls. As a girl-mom, Alex understands the imperative of programs like Gen WOW and is thrilled to be a part of the change. |
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Program Coordinator – Generation WOWBritni is passionate about utilizing her years of experience working with kids and teens to equip the next generation to become the best version of themselves. As a Bartram Trail graduate and Jacksonville native, she enjoys investing in the local community. Her life motto is to ‘never meet a stranger,’ allowing her to forge connections with people from diverse backgrounds. She is excited to use her talents to empower our WOW girls to dream big, be bold, and achieve their goals! |
  | Program Coordinator – Generation WOWChloe is a proud alumnus of Florida State University, where she earned a Bachelor’s degree in Psychology and Human Development. Throughout her life, Chloe has been passionate about empowering women and creating opportunities for them to thrive. This passion began during her time in high school’s Generation WOW club, where she honed her leadership skills and cultivated a strong sense of purpose. Chloe is excited to continue her journey with Generation WOW, helping to uplift young women and foster connections among them. |
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Office AdministratorJulie is originally from North Carolina and moved to Florida in 2012 to fulfill her dream of living the beach life. She fell in love with the local small-town feel in Jax Beach and never misses an opportunity to get outside and enjoy all the Sunshine State has to offer. She has a passion for helping others succeed and enjoying life to the fullest. Julie is also an avid supporter of local businesses and enjoys participating in community events. She is excited to make a difference in the community she fell in love with! |
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Executive Support CoordinatorJessica graduated from the University of North Florida with a Bachelor’s degree in Environmental Studies. Although her academic background is rooted in the environment, she discovered her true calling in nonprofit work, where she has been able to combine her desire to make a difference with her passion for community engagement. Driven by a commitment to fostering connections and supporting others, Jessica is excited to build relationships with like-minded women who are dedicated to creating positive change and driving impact in their communities. |
  | Senior Manager of Marketing & CommunicationsAmanda Hill is the Senior Manager of Marketing and Communications at Generation W. With a Bachelor of Arts in Graphic Design and a background in marketing, Amanda brings a wealth of knowledge in marketing, communications, graphic design, and photography to the team. Passionate about making a positive impact, she is committed to using her expertise to further the mission of Generation W and enhancing its outreach. Amanda looks forward to driving meaningful change and strengthening the community through innovative marketing and communications efforts. |
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Development & Engagement ManagerLouis is the Development and Engagement Manager at Generation W, where he brings a unique blend of storytelling, event management, and nonprofit expertise to amplify the organization’s mission of inspiring women and girls to reach their full potential. Louis began his career teaching piano to kids, which sparked his passion for mentorship and community impact. With a strong belief in the power of mission-driven work, Louis is proud to help create opportunities that foster connection, growth, and lasting change. |
Excelling in executive leadership positions in the challenging business of sports, Donna Orender is a game-changer.
She excels in focused visionary input, keen pragmatic analysis and a unique ability to lead people in new directions. Her influence in the business world has been garnered through her ability to consistently deliver results, her fearless resolve to think outside the box and her desire to champion great ideas and great people.
As the Chief “Get It Done” Officer, Kasia personifies the unlimited possibilities of what’s next. An attendee of Generation W 2012, Kasia was inspired to follow her heart and desire to contribute her outstanding organizational, problem solving and get it done skills to grow the mission and goals of Generation W. With more than 20 years of experience and a passion for details, Kasia loves to learn, collaborate, and create.
Sherry Levin has empowered young female athletes to become the best version of themselves and achieve their highest goals during her 30 years of coaching basketball.
Working in an academic setting has given her a keen perspective on how to build confident leaders of today and tomorrow. As a member of Generation W’s dynamic team, Sherry continues her ambition of shaping the next generation of self-assured young women.
Alex Covas is a ten-year veteran educator who finds immense joy in creating order out of chaos. Originally from Boston, MA, Alex moved to Jacksonville with Teach for America in 2013. She holds a Master’s Degree in Global Development, where she studied education as a poverty alleviation tool. She began her teaching career at Riverside High School (Go Generals!) and fell in love with the courage, potential, and strength of teenage girls. As a girl-mom, Alex understands the imperative of programs like Gen WOW and is thrilled to be a part of the change.
Britni is passionate about utilizing her years of experience working with kids and teens to equip the next generation to become the best version of themselves. As a Bartram Trail graduate and Jacksonville native, she enjoys investing in the local community. Her life motto is to ‘never meet a stranger,’ allowing her to forge connections with people from diverse backgrounds. She is excited to use her talents to empower our WOW girls to dream big, be bold, and achieve their goals! |
Chloe is a proud alumnus of Florida State University, where she earned a Bachelor’s degree in Psychology and Human Development. Throughout her life, Chloe has been passionate about empowering women and creating opportunities for them to thrive. This passion began during her time in high school’s Generation WOW club, where she honed her leadership skills and cultivated a strong sense of purpose. Chloe is excited to continue her journey with Generation WOW, helping to uplift young women and foster connections among them. |
Amanda Hill is the Senior Manager of Marketing and Communications at Generation W. With a Bachelor of Arts in Graphic Design and a background in marketing, Amanda brings a wealth of knowledge in marketing, communications, graphic design, and photography to the team. Passionate about making a positive impact, she is committed to using her expertise to further the mission of Generation W and enhancing its outreach. Amanda looks forward to driving meaningful change and strengthening the community through innovative marketing and communications efforts.
Monday – Friday
9am – 6pm
2320 3rd Street South, Suite 5
Jacksonville Beach, FL 32250
